Fantastic Four (1970’s)

Stan Lee said he created a synopsis for the first Fantastic Four story that he gave to penciller Jack Kirby, who then drew the entire story. Kirby turned in his penciled art pages to Lee, who added dialogue and captions. This approach to creating comics, which became known as the “Marvel Method“, worked so well for Lee and Kirby that they used it from then on; the Marvel Method became standard for the company within a year.

Kirby recalled events somewhat differently. Challenged with Lee’s version of events in a 1990 interview, Kirby responded: “I would say that’s an outright lie”, although the interviewer, Gary Groth notes that this statement needs to be viewed with caution. Kirby claims he came up with the idea for the Fantastic Four in Marvel’s offices, and that Lee had merely added the dialogue after the story had been pencilled. Kirby has also sought to establish, more credibly and on numerous occasions, that the visual elements of the strip were his conceptions. He regularly pointed to a team he had created for rival publisher DC Comics in the 1950s, Challengers of the Unknown. “[I]f you notice the uniforms, they’re the same… I always give them a skintight uniform with a belt… the Challengers and the FF have a minimum of decoration. And of course, the Thing’s skin is a kind of decoration, breaking up the monotony of the blue uniform.” The characters wear no uniforms in the first two issues.

Star Wars – Marvel V1(1977)

Charles Lippincott, Lucasfilm‘s publicity supervisor, initially approached Stan Lee in 1975 about publishing a Star Wars comic book prior to the film’s release to appeal to the film’s most likely audience. However, Lee declined to consider such a proposal until the film was completed, and was only persuaded otherwise in a second meeting arranged by Roy Thomas, who wanted to edit the series. Considering movie tie-in comics rarely sold well at that time, Lee negotiated a publishing arrangement with no royalties to Lucasfilm until sales exceeded 100,000 at which point legal arrangements could be revisited.

Marvel Comics Group published a series of Star Wars comic books from 1977 to 1986, lasting 107 issues and 3 annuals. According to former Marvel Editor-In-Chief Jim Shooter, the strong sales of Star Wars comics saved Marvel financially in 1977 and 1978. Marvel’s Star Wars series was one of the industry’s top selling titles in 1979 and 1980.The only downside for Marvel was that the 100,000 copy sales quota was surpassed quickly, allowing Lippincott to renegotiate the royalty arrangements from a position of strength.

Marvel Fanfare (1982)

The series began with a Spider-Man/Angel team-up story by Chris Claremont and Michael Golden. Other Spider-Man appearances in the title included team-ups with the Scarlet Witch in issue #6 (Jan. 1983) and the Hulk in issue #47 (Nov. 1989). Several characters appeared in multiple issues including Doctor Strange Weirdworld, the Warriors Three, the Black Knight,[ and Shanna the She-Devil. Writer Roger McKenzie wrote several stories for Marvel Fanfare including a two-part Iron Man vs. Doctor Octopus tale drawn by Ken Steacy. A Captain America backup story in issue #29 (Nov. 1986) featured early work by artist Norm Breyfogle.

Marvel Fanfare was envisioned as a showcase of the comics industry’s best talent. Each issue featured 36 pages of material with no advertisements and it was printed on magazine-style slick paper. It was more than twice as expensive as standard comic books ($1.25 in 1982 when most titles were 60 cents and $2.25 in 1991 when most were $1).

Godzilla: King of the Monsters (1977)

From 1977-79, Godzilla starred in a 24-issue run of comics written by Doug Moench, drawn by Herb Trimpe and published by Marvel Comics entitled Godzilla, King of the Monsters. The series thrusts Godzilla completely into the Marvel Universe. In a nod to King Kong vs. Godzilla, Godzilla first appears by bursting out of an iceberg near Alaska; although how the prehistoric creature came to be trapped again in ice is never revealed (although it is stated in the issue that this “will doubtless be determined in the future.”). Over the course of the series, he crosses the continental United States and eventually ends up in New York City.

Daredevil (1980’s)

During the 80’s Frank Miller was hired to continue the title and did so in a similar vein to previous writer  Roger McKenzie. Resuming the drastic metamorphosis the previous writer had begun, Miller took the step of essentially ignoring all of Daredevil’s continuity prior to his run on the series; on the occasions where older villains and supporting cast were used, their characterizations and history with Daredevil were reworked or overwritten. Most prominently, dedicated and loving father Jack Murdock was reimagined as a drunkard who physically abused his son Matt, entirely revising Daredevil’s reasons for becoming a lawyer. Spider-Man villain Kingpin was introduced as Daredevil’s new nemesis, displacing most of his large rogues gallery. Daredevil himself was gradually developed into an antihero. In issue #181 (April 1982), he attempts to murder one of his arch-enemies by throwing him off a tall building; when the villain survives as a quadriplegic, he breaks into his hospital room and tries to scare him to death by playing a two-man variation on Russian roulette with a secretly unloaded gun. Comics historian Les Daniels noted that “Almost immediately, [Miller] began to attract attention with his terse tales of urban crime.” Miller’s revamping of the title was controversial among fans, but it clicked with new readers, and sales began soaring, the comic returning to monthly status just three issues after Miller came on as writer.

Marvel Two-In-One (1970’s)

Marvel Two-in-One continued from the team-up stories starring the Thing in the final two issues of Marvel Feature and lasted for 100 issues from January 1974 through June 1983. Seven annuals were also published. Artist Ron Wilson began his long association with the title with issue #12 (November 1975) and worked on it throughout its run. With issue #17, the series had a crossover with Marvel Team-Up #47, which featured Spider-Man. The second Marvel Two-in-One Annual was a crossover with Avengers Annual #7 both of which were written and drawn by Jim Starlin. The “Project Pegasus” storyline in Marvel Two-in-One #53-58 saw the introduction of the name “Quasar” for the Wendell Vaughn character and the transformation of Wundarr into the Aquarian.

Many notable comics creators contributed to the series, including Steve Gerber, Frank MillerJack Kirby (who did pencils on several covers during its run), John Byrne, John BuscemaGeorge Pérez and Marv Wolfman.

Marvel Two-In-One ended after one hundred issues and was immediately replaced with a Thing solo series.

Epic Illustrated (1980)

Epic Illustrated was a comics anthology in magazine format published in the United States by Marvel Comics. Similar to the US-licensed comic book magazine Heavy Metal, it allowed explicit content to be featured, unlike the traditional American comic books of that time bound by the restrictive Comics Code Authority, as well as offering its writers and artists ownership rights and royalties in place of the industry-standard work for hire contracts. The series lasted 34 issues from Spring 1980–February 1986.

A color comic-book imprint, Epic Comics, was spun off in 1982.

The Tomb of Dracula V1 (1970’s)

The Tomb of Dracula was published by Marvel Comics from April 1972 to August 1979. The 70-issue series featured a group of vampire hunters who fought Count Dracula and other supernatural menaces. On rare occasions, Dracula would work with these vampire hunters against a common threat or battle other supernatural threats on his own, but more often than not, he was the antagonist rather than protagonist. In addition to his supernatural battles in this series, Marvel’s Dracula often served as a supervillain to other characters in the Marvel Universe, battling the likes of Blade, Spider-Man, Werewolf by Night, the X-Men, and the licensed Robert E. Howard character Solomon Kane.

Fantastic Four (1980’s)

John Byrne revitalized the slumping title with his run. Originally, Byrne was slated to write with Sienkiewicz providing the art. Sienkiewicz left to do Moon Knight, and Byrne subsequently became writer, artist, and inker. Various editors were assigned to the comic; eventually Bob Budiansky became the regular editor. Byrne told Jim Shooter that he could not work with Budiansky, although they ultimately continued to work together. In 2006, Byrne said “that’s my paranoia. I look back and I think that was Shooter trying to force me off the book”. Byrne left following issue #293 (Aug. 1986) in the middle of a story arc, explaining he could not recapture the fun he had previously had on the series. One of Byrne’s changes was making the Invisible Girl into the Invisible Woman: assertive and confident. During this period, fans came to recognize that she was quite powerful, whereas previously, she had been primarily seen as a superpowered mother and wife in the tradition of television moms like those played by Donna Reed and Florence Henderson.

Shogun Warriors (1979)

The Shogun Warriors characters were licensed by Marvel Comics to create a comic book series written by Doug Moench and drawn by Herb Trimpe. The series was composed of 20 issues that were published from February 1979 to September 1980. In the comic book series, the Shogun Warriors were created by a mysterious group called the Followers of the Light, and human operators were chosen from all around the world to operate the massive robots in order to battle evil.