Jim Steranko, in his first-issue introduction, wrote that he had “dropped in at the Marvel bullpen to rap with [publisher] Stan Lee about the current comic scene” and that Lee told him about plans to start an in-house fan club. EC Comics had had its “EC Fan-Addict” club in the 1950s, and Marvel the Merry Marvel Marching Society beginning 1964; after the MMMS had run its course by 1969, Marvel licensed a small company in Culver City, California to produce the fanzine/product catalog Marvelmania, which lasted a year. Steranko, writing that he nostalgically “recalled the days of radio, with all the clubs and super-premiums that were perpetually offered over the air”, volunteered “my services as a designer, writer and comic historian”. Ken Bruzenak served as associate editor, with Marvel editor-in-chief Roy Thomas as consulting editor and Ed Noonchester, Joel Thingvall, and Gary Brown as staff.
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