When G.I. Joe began, most toy tie-in comics lasted an average of two years, so G.I. Joe, lasting for 12 years, was considered a runaway success. Through the years, the comic book series chronicled the adventures of G.I. Joe and Cobra, using a consistent storyline. In the early 1990s, however, it began to drop in quality, and was canceled by Marvel in 1994 with issue #155 due to low sales. Hasbro canceled the A Real American Hero toy line in the same year. Between the lack of new toys and the cancellation of the second TV series three years earlier, the comic book could not count on the same cross-platform support it had enjoyed in the past. The target demographic had also changed considerably.
EHT Comics 